Jayme introduces the episode and guest Justin Steinman, CMO at Definitive Healthcare. Justin reflects on iconic brands from his youth, like Coke and McDonald's, and their enduring impact. The discussion explores how iconic brands like Coke and McDonald's have evolved over time to stay relevant.

2. Justin talks about his role as a B2B CMO and how data plays a crucial role in his decision-making process. Justin discusses his data-driven approach to marketing, sharing insights into how he uses data to drive results and maintain a seat at the executive table.

3. The conversation explores the difference between consumer-driven, purpose-driven, and data-driven CMOs, with Justin emphasizing the importance of data in B2B marketing. Justin highlights how data enables him to engage with the broader leadership team and contribute to the company's overall strategy and success.

4. Jayme and Justin wrap up the episode, summarizing the key takeaways and thanking the audience for tuning in. Don't miss this insightful conversation with Justin Steinman on data-driven marketing and the role of a CMO in the business world